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Brand Expansion for Crystal Cruises
Challenge: To help Crystal Cruise expand its brand equity into new markets and products, setting it up for long-term success and growth. This expansion will also take advantage of the brand's current strengths while also adapting to changing consumer tastes and preferences.
Goal: To enhance brand recognization, understand brand cores and values and offer innovative suggestions.
Services
Role
Duration
Brand Expansion
Marketing Strategies
Sustainable Development
Marketing Director/ Researcher
2023
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