Logo Design for Polite Society
Challenge: To redesign the brand's logo since the current logo doesn't match the brand's personality. The current font seems playful and experimental.
Goal: The brand represents power dressing, unconventional and comfortable dressing. Through the logo revamp, I aimed to design a logo which gives a powerful vibe.
Our Team
Services
Softwares
Duration
Branding & Marketing
Brand Development
Logo Design
Adobe Photoshop
Adobe Illustrator
Aug 2022- Nov 2022
Current Logo
Typography Exploration
The brand is known for androgynous fashion. It targets GenZ and is a popular streetwear fashion brand based out of India. It derives inspiration mainly from people and narratives. The font 'Lovello' was used to show gender fluidity. The Grey colour was chosen to express the contemporary style of the brand and is also one of the trending colours among the GenZ.
New Logo
Collateral Mockups
'Wealthy in its kind' is the core belief of the brand. The logo was designed keeping in mind the true nature of the brand.
